SEO Consultant – Your Freelance SEO Expert
Optimize your site for the long term with natural referencing
When you have a website, when you have a presence on the web, it’s pretty frustrating to go completely unnoticed, especially when you spend hours, even days, working on your content. Feeling invisible, lost in the jungle that is the web, and Google in particular, without knowing how to get noticed, is unfortunately commonplace. As an SEO consultant and SEO professional, I can suggest ways ofoptimizing your site to improve its natural ranking.
What is SEO?
Free, long-term, highly profitable acquisition leverage for brands
SEO (Search Engine Optimization ) is the set of techniques used to naturally increase the visibility of a website on search engines such as Google, Bing or Yahoo. Unlike paid search, the positioning of your website’s various pages is done naturally, making your content easily accessible, identifiable and indexable in the eyes of search engines.
Next, search engines will crawl your site using robots, also known as spiders or crawlers, driven by positioning algorithms. It’s this analysis, carried out by the search engines and their algorithms, that will determine your site’s future positioning on the Google search engine.
My SEO consulting services in Valenciennes and Lille
The right levers for each of your traffic acquisition objectives
Click to find out what I can do for you
Let’s analyze your site’s structure to improve its performance
Without a solid technical SEO base, a site can’t perform. It would be like pouring a beer into a pint with a hole in it. Suffice to say, we don’t like this kind of situation.
Based on a technical audit of your site (markup, internal linking, loading speed, page indexing, backlinks, sitemap.xml…), we highlight your areas for improvement, so that you can fully exploit the crawl budget of your strategic pages.
Position yourself on the right keywords for your site
The semantic study enables us to define the various relevant keywords to work on for your core market. Without this SEO audit, the right keywords won’t necessarily be put forward, and you run the risk of missing out on opportunities and high-potential words for your business. Unfortunately, in our profession, we are often far too technical. Calling on the services of a search engine optimization (SEO) consultant allows you to leverage the most sought-after terms on search engines on your website.
Analyze your competitors to better position your brand, products and services
Analyzing between 3 and 5 main competitors on the SERP, knowing their strengths and weaknesses, and evaluating your site’s performance in relation to them is essential to your SEO performance. If this analysis reveals that your competitor is working on its SEO, it can be a goldmine for initial decisions.
Methodically scrutinizing what your competitors are doing allows you to determine the number of keywords on which their pages are positioned, the type of keyword (generic, commercial, long tail, local, etc.) but also code errors, Hn structure and even content quality.
Let’s raise your website’s profile
The aim of netlinking campaigns for an SEO is to write guest articles on domains of quality in the eyes of Google, so that they set up inbound links to your website and thus pour a little of their link juice onto it. In this way, you benefit from the reputation of this site for your own. This lever generally makes the difference on competitive, high-volume search queries.
How about a free SEO pre-audit?
Let’s talk SEO strategy SEO STRATEGY?
In the short and long term, SEO is a regular job
Following an SEO audit, it is recommended to build an
strategy that will serve your company’s business objectives. Fromon-site and off-site technical optimization, to editorial and content strategy, to netlinking, I’m with you every step of the way, from implementation to coaching. This strategy will be the cornerstone for building a solid foundation for your SEO.
Implementing an editorial strategy also involves writing content that is easy to read for web users and optimized for search engines. Google has become very demanding when it comes to content.
SEO copywriting is no longer just about adding keywords to websites. The SEO copywriter must enrich his article, his page, with synonyms, terms relating to the lexical fields of the various keywords, even going so far as to understand and anticipate the Internet user’s search intention.
SEO support and monitoring
To be effective over the long term, and in the face of ever-increasing competition, every SEO project requires the daily support of an SEO expert (especially following an audit) to monitor site performance. The aim of this support is twofold: to make the right decisions to keep SEO traffic growing, and to be alerted in the event of penalization as a result of future search engine algorithms.
I’ll build analytical tables for you, tracking your site’s traffic and indexing on search engines for targeted keywords.
Why do an SEO audit?
If your site lacks visibility, your traffic is decreasing, you’re losing audience or your audience isn’t sufficient to generate profit, then I advise you to carry out an SEO audit. Well before reviewing your SEO strategy, it’s essential to identify areas for improvement and, above all, to pinpoint the source of your website’s SEO problems as quickly as possible. Carrying out an audit will help you avoid going off in all directions, and making mistakes such as over-optimization.
Are you redesigning your website? Carrying out a preliminary audit will enable you to assess the impact of your site’s structure on your natural referencing, and to start off on the right foot for the next stage.
Why call in a web referrer?
There are a multitude of tools available on the web, some of which are even free, to help you carry out your own audits. But knowing how to read them is one thing. In many cases, these tools are designed for SEO consultants who have the necessary knowledge of SEO and IT to be able to interpret them. What’s more, the most effective ones are very expensive.
By calling in an SEO consultant, the information gathered is put at your fingertips, so that everything seems clearer to you. You’ll also get advice on actions to take and priorities, but above all the SEO expert will help you avoid wasting time that can be better allocated to more ROI-producing tasks for your business.
From analysis to content writing, I’ll work with you toimprove your website’s visibility, while respecting Google’s recommendations.
As an expert and inquisitive person, I monitor the evolution of search engine algorithms on a weekly basis to provide my customers with the best possible optimizations. In this way, I can help you avoid Panda and Penguin penalties, which penalize poor-quality sites.
What is an SEO consultant?
The primary mission of an SEO consultant or SEO freelancer is to help companies increase their visibility on search engines… to become visible to their target clientele when they type in a specific query. Unlike paid search, natural search is based on both content and technical optimization .
In this way, the SEO consultant will optimize your site’s visibility and notoriety to acquire a target audience. The job of SEO consultant is the sum of several digital marketing skills: webmarketing, search marketing, content writing, and data analysis with Google Analytics and Matomo in particular.