SEO: 8 tips for referencing your images on Google

Nov 7, 2023 | SEO

Contents   Writing the Alt tag Title and file name attributes Legend Image format and weight Content Image indexing Image referencing is an important part of your digital strategy! While we often talk about text(web copy, keywords) in SEO, images are no less...

6 fundamentals for referencing a YouTube video

Aug 17, 2023 | SEO, Strategy

Contents 1. Optimize your metadata: keywords, titles, descriptions, subtitles 2. Create an attractive YouTube thumbnail 3. Divide the video into chapters 4. Create Youtube playlists so you don’t lose your fans 5. Integration and links 6. Generate interaction...

How do you find the right SEO keywords?

Jul 11, 2022 | SEO

Contents   1. Define your business and its sector 2. Create keyword lists 3. Build an SEO strategy Natural strategy or SEO (Search Engine Optimization) strategy revolves in part around the use of keywords. Keywords correspond to queries typed by Internet users to...

Digital: implementing a corporate CSR strategy

Jul 5, 2022 | SEO, Strategy

Contents   What is CSR? Digital as a springboard to CSR CSR as a communication tool CSR as a loyalty-building tool Collecting data for a good cause You are hearing more and more about CSR (Corporate Social Responsibility) around you? And with good reason: the...

Why do an SEO audit?

Jun 16, 2022 | SEO

Contents 1. Adopt a strategy in line with your objectives 2. The importance of the ergonomic audit in your site audit 3. Competitor analysis 4. Audit on-page SEO and indexing 5. Compensate for a drop in traffic 6. Sort links You want to increase your visibility, but...

Green SEO: a way to fight digital pollution?

Jun 16, 2022 | SEO

Contents   1. Set up effective internal links 2. External organization: backlinks 3. Digital anti-pollution optimization 4. Blow up your zombie pages to work on your Green SEO These days, it’s becoming increasingly common (and essential!) to adopt...