These days, it’s becoming increasingly common (and essential!) to adopt eco-friendly approaches. eco-responsible approaches in the company. Job creation CSR (corporate social responsibility), limiting the use of paper, sorting emails, etc. Any initiative is a good one, even on the web with Green SEO!
While the impact of waste on nature is well known, the effect of the Internet is less so. Every click on the web will generate a carbon footprintbecause it requires electricity and therefore emits CO2. According to
this contributes to what is known as digital pollution.
In the web worldSEO, Search Engine Optimization or natural search engine optimizationis essential for gaining recognition and building your e-reputation. Did you know that poor SEO management can have serious consequences for the environment? And if the Green SEO was the solution?
Good news: with Green SEO, it’s possible to have sustainable and responsible SEO!
As an environmentally consciousweb agency in Valenciennes, Panda Communication is committed to optimizing its processes to have as little impact as possible on the environment. All facets of the web are impacted, and SEO is no exception. Born of a general awareness, Green Marketing aims to minimize the ecological impact of companies by implementing strategies and actions that will benefit both the company and the environment. The aim of Green SEO is to achieve good results in terms of organic traffic, while at the same time taking a more global view of our actions and including them in a more ethical and respectful digital strategy.
1- Set up effective internal links
The internal mesh corresponds to the organization of the links connecting the pages of your site to each other. It’s like the foundations of a house: it has to be solid, structured and meet very specific criteria. By reducing the number of links per page and concentrating activity on the pages that need to generate interaction, you’ll get an excellent pagerank sculpting (this involves managing the transmission of popularity or pagerank of a page through different links). By concentrating your efforts on your business pages, the ones that need to convert, you’ll avoid losing popularity. This facilitates website analysis: Google’s robots will thank you when they crawl all your pages. Let’s not forget that Google’s robots spend a limited amount of time (crawl budget) analyzing your pages. You might as well direct them straight away to the pages that are most strategic for your business, with thoughtful, optimized internal linking.
3- Digital anti-pollution optimization
The content of your website must be optimized to avoid the publication of low-quality pages, which will require time and energy to be analyzed by Google’s robots. To the closet orphan and ghost pageswhich are not connected to any on your website! These pages take a very long time for the search engine to evaluate, and this is a double whammy: not only do they risk ruining all your SEO efforts, but they also leave a lasting impression. ecological footprint footprint.
4- Blow up your zombie pages to work on your Green SEO
The bête noire of a website, and especially for web users, zombie pages add up to a lot of problems, because they’re pages that don’t get a lot of traffic and don’t rank well in search engines. Their bounce rate is very high. As you know, for a page to be effective, you need to find the content and information the user is looking for, and quickly. These zombie pages are just the opposite! They don’t appeal to Internet users. It is therefore essential to improve, merge or delete them. By reducing the number of uninteresting pages, you also reduce your ecological impact!
In Green SEO, as elsewhere, time is money… and crawl!
Heavy elements that slow down page loading times, such as photos or videos, are reduced to a minimum. The site retains its clean, energy-efficient design. The crawlersor indexing robotsare software programs that automatically audit your website and collect data. This in-depth analysis will determine your site’s search engine ranking.
So the heavier and longer your pages take to load, the harder the crawlers have to work, and the more they cost (to the environment). So for everyone’s sake: let’s not overexploit them!
To help you, Google offers the
Google Search Console
a free service that allows you to control and maintain your site’s presence in search results. It’s also an effective tool for correcting and reducingnegative impact problems related to your site’s pages, in particular by targeting their loading time. What could be more annoying than waiting in front of your screen for your page to load? Actions must improve theuser experience.